Salman Rushdie writes in the first minutes of the day, often still in his pajamas, going straight from bed to his desk before he's brushed his teeth or made coffee. The logic is simple and he's stated it plainly in interviews: sleep produces a kind of creative charge, a "little package of creative energy," as he put it in a conversation with journalist Cal Fussman, and squandering that charge on breakfast or email is a mistake he refuses to make. He works for an hour or two before doing anything else, then the rest of the day happens.
What makes this routine worth studying is that Rushdie maintained some version of this discipline across the hardest possible circumstances. He wrote Midnight's Children while holding a full-time advertising job at Ogilvy and Mather in London, five years of drafting on the side of a career in copywriting. Then came the fatwa years, when Ayatollah Khomeini issued a death sentence against him in 1989, and for nearly a decade Rushdie lived under police protection, moving through a succession of safe houses across the UK and US with an alias no one was supposed to know. He kept writing through all of it. The routine he'd built held, even when the conditions around it became genuinely extreme. That's the argument this page is making: a real writing practice isn't fragile.
The Routine at a Glance
- Wake Time
- Early morning, no fixed hour stated publicly, but he goes straight to the desk upon waking before any other activity begins.
- Writing Location
- His home office. During the fatwa years (1989–1998), that meant wherever the current safe house happened to be, with Special Branch officers stationed outside.
- Daily Output
- He has not discussed target word counts. The emphasis in his accounts is on protecting the first creative hours, not hitting a number. He works for one to two hours before stopping to attend to anything else.
- Tools
- Computer. Rushdie has talked about the physical act of typing as part of his thinking process, and his MasterClass covers revision at the sentence level, which implies working directly in a document rather than longhand.
- Famous Ritual
- Going directly to the desk in pajamas, without brushing teeth or making breakfast first, to protect what he called the creative energy nourished by sleep. The world hadn't started yet; the writing had to come before it did.
- Books Written This Way
- Midnight's Children (1981), Haroun and the Sea of Stories (1990), The Moor's Last Sigh (1995), The Ground Beneath Her Feet (1999), Shalimar the Clown (2005).
The Copywriter Who Learned to Write Novels
Before Rushdie was a Booker Prize winner or a man living under police guard, he was writing ad copy at Ogilvy and Mather in London. He came up with "irresistibubble" for Aero chocolate bars. He wrote "Naughty but Nice" for cream cakes. He wrote "That'll do nicely" for American Express, a line that ran for years. And while he was doing all of that, he was also five years deep into writing Midnight's Children, a novel that would eventually span 533 pages, cover the entire sweep of India's independence and partition, and win every major prize available to it.
The advertising job wasn't just a source of income. Rushdie has said directly that the professional habits he built in those years shaped his writing discipline in ways that outlasted the ad career itself. Copywriting demands compression, rhythm, and the willingness to throw out a line that isn't working and write a better one immediately, without sentiment. When you bill by the hour and a client is waiting, you can't sit around hoping inspiration arrives. You write, you revise, you move. Those habits transferred. When Rushdie finally left advertising to write full time in the early 1980s, after Midnight's Children had won the Booker Prize in 1981, he didn't abandon the discipline. He kept the professional relationship with the work that the ad years had forced on him.
The five-year timeline for Midnight's Children is worth sitting with. He funded research trips to India on a £700 advance from his first, largely forgotten novel Grimus (1974), taking what he later described as a "journey of fifteen-hour bus rides and humble hostelries" to recover the Bombay childhood the book would require. He was doing all of this while writing copy and paying rent in London. The novel came out of a full life, written in the gaps of a working one, and it's as maximalist and time-dense a book as the English language has produced. The discipline to build that kind of architecture in stolen hours is not a small thing.
Writing Under a Fatwa
On February 14, 1989, Valentine's Day, Ayatollah Khomeini broadcast a fatwa on Iranian radio declaring that Rushdie and everyone involved in publishing The Satanic Verses should be killed. A bounty followed. Rushdie went from being a celebrated novelist to being a man whose address could not be known. Special Branch assigned him an alias at the start. He chose "Joseph Anton," borrowing the first names from Conrad and Chekhov, two writers he loved, and for nearly a decade that was who he was in official records and to the officers who guarded him.
He wrote through all of it. The bibliography from the fatwa years is striking. In 1990, one year after the death sentence, he published Haroun and the Sea of Stories, a children's novel he'd partly written to explain his situation to his son Zafar. Then came Imaginary Homelands in 1991, a collection of essays and criticism he'd assembled from the previous decade's work. East, West, a short story collection, appeared in 1994. The Moor's Last Sigh, a full novel, followed in 1995. The Iranian government formally stepped back from enforcing the fatwa in 1998. In those nine years, Rushdie produced four books.
The fact of this output matters more than any lesson you can draw from it. You can say, correctly, that writing was his anchor during the instability, that the routine gave him control over something when everything else was outside his control. You can say the books were proof of life, evidence that the fatwa hadn't stopped what it was meant to stop. Those things are true. The simpler observation is that he'd built a practice durable enough to survive genuinely terrible circumstances, and most writing practices don't have to survive anything nearly that bad. What's your excuse for not writing today, against that?